Friday, October 14, 2011

How hard is it to follow instructions?

Is it really hard to follow instructions? Probably not. If they ask to right YOUR NAME on the line at the end of the employment contract, you write exactly “YOUR NAME”! You followed the exact instructions and still didn’t get the job.  What do they want from me???

I know a few guys in the PR4 class who does seem to have this problem with following instructions. Really? NOT!!!  They just like to wing it…

If I had got a buck for every time I have heard classmates say “Ag, I’ll just wing it”, my studies would have been paid off by now! We deliberately don’t follow instructions because either we are too lazy to read the instructions we think our own way of getting it done is just so much better.

That is the characteristic of a student… and as Pink Floyd sings: “Hey! Teachers! Leave them kids alone!”
In industry it can become a little bit more of a problem though.  I think that most people find it hard to follow instructions as their creative little creatures crawl out of their brains and screams “I OBJECT”!

Personally, I have found this when I am doing PR work. We are told to do something exactly this-and-this way, but as creative individuals we know that the outcome will be so much better if we are let free to do what we want. The only problem is that it doesn’t matter how fabulous you have done your job if you have done the wrong job!

I would say that if you do struggle to follow the decisions, speak to the person who gave you the instruction about your additional way of completing the task. If your ideas get shut down, you need to make a choice…

Play it safe and keep your creative little creature on a leash until you are someday calling the shots…

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