Friday, February 18, 2011

Design a PR

Design a PR

Designing a PR is pretty a difficult topic, but as a Public Relations Practitioner to be I think it is a good challenge for me to make an argument on this topic to express my views and my understanding on this topic.

To my own understanding in designing a PR I would say it is the most tangible expression of a brand, proving itself increasingly valuable as a differentiator in a world where everything looks the same. While PR may not own the brand, it certainly owns what the brand stands for. PR answers the questions of how to live a brand’ and how to represent what the brand stands for in customer, employee media and shareholder relationships. It is grounded in truth and represents integrity.

In designing a PR you must include strategic planning, media relations, internal communications, marketing communications, brand development, crisis management and event management. Brand generation and management, corporate ID generation and management, brochure design and printing, corporate stationery design and printing, website design.

To my own understand to design a PR it helps the companies to achieve its full potential. It provides feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.

3 comments:

  1. Yha that is why they moved PR to the Faculty of Informatics and Design they no that they can benefit from PR students

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  2. People out think that Public Relations does not exist thats not true becausue companies are always looking for Public Rlations Practitioners to help them to manage brand as well as organising campaigns.

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  3. we are in the some situation this topic is difficult but i think you manage to answer it its all about the reputation of an organisation

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